Our partner company D-Tag helps us to wrap our minds around the future! ALL media is now arguably social. This fusion of ‘new’ and ‘old’ media is much more than just the signals it carries. It has taken on a life of its own and is growing more important by the day. To an organization trying to survive and thrive in today’s environment, having a thorough understanding of and comprehensive access to social media analytics is critical. There can be no complete business intelligence without adequate social intelligence.
So the session will focus on:
Textual online content – tools & approaches to discover and quantify novel insights (especially “unknown unknowns”)
Measuring social consumer sentiment towards companies, products, and concepts to build highly specific, verifiable predictive models on how people behave
Customer attitudes, sentiments, and intent are shifting more quickly than ever before. Social content provides one of the fastest and most accurate ways to understand, track and predict customer behavior at scale.
please visit: https://www.linkedin.com/posts/juandanielgoncalves_consumerinsights-consumerbehavior-sociallistening-activity-6811626329298006016-mAG9
for more information and registration